(Empathy + Creativity + Storytelling) x Perspective Strategy is one of those words that’s used and abused to make things sound very important. Guess what, strategy is actually important! For those who don’t get into strategy, it can be complicated at best and intimidating at worst. …

Simply put, “You + world” will exist virtually. — “Facebook” rebranded itself as “Meta” to lean into the Metaverse vision. It’s getting real and the reason it’s tough to explain is because the metaverse doesn’t exist..yet! Metaverse is a broad term. …

Change is the only constant. Change has never been this fast and will never be this slow again. — My learnings from the book, Switch — how to change things when change is hard By Chip and Dan Heath applied to navigating change for your business during these tough and volatile times. More often than not, adapting to rapid change is innovation. Here’s why ONLY ~15% of the companies have been thriving during the pandemic:

The Chief Innovation Officer title has grown exponentially in the last 10 years. There are ~430,000 people with the title on LinkedIn as of today. — Popularly referred to as the CIO or the CINO. I have seen cases where the “I” in CIO evolved from Information to Innovation. Not going to debate which acronym is correct. The CIO’s role used to be about managing information/data, IT systems and knowledge bases. Now, it’s all about creating…

Quick and short: YES. At Launchspace, we are very passionate about driving innovation across the board — from ideas to processes and products. We enjoy studying the behavioural impact on businesses and life in general. In our pursuit to help businesses thrive during/post pandemic, we did some research on networking. …

Corporations/ Corporates have been built upon one or two immensely successful products and they have subsequently expanded further by building out more products (product lines) or platforms to enable activity in the sector they operate in. With the internet and globalisation, small & medium enterprises and startups now have access…

Concepts in Behavioural Economics for Product Managers. — The concept of Choice Architecture is all about how the decisions you make are affected by the arrangement, layout, order, variety, and context of the choices that are available to you. At Product District, we define Choice Architecture as an environment that is designed to influence you. Choices Are Influenced by Nudges Wikipedia defines nudging…

They are different from each other! They are also related to each other! Do they co-exist peacefully? — Product Management and Project Management are fundamentally different but they need to co-exist, its the partnership that delivers magic. Product manager — often described as CEOs of their products. They set the strategy, prioritize releases, talk to customers, and clearly define features. …

Persuasion and coercion are both means to an end. — Get your product to people by persuading them through your marketing communications rather than coercing them by unfair leverage. Trust is at stake, do it right, enjoy it for longer. I am assuming that the concept of Product-Market Fit (PM Fit)is clear to you, however here is a brief note…