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The Strategy Formula
(Empathy + Creativity + Storytelling) x Perspective
Strategy is one of those words that’s used and abused to make things sound very important.
Guess what, strategy is actually important!
For those who don’t get into strategy, it can be complicated at best and intimidating at worst. I don’t think “strategy” can be entirely taught as it relies heavily on empathy, creativity, communication and perspective.
Strategy is not a plan. A list of actions/tactics with timelines and set resources is a plan. Strategy is much more than that.
Strategy is like a bridge that takes you from where you are to where you want to be.
I’ve always wondered if strategies could be developed based on formulae.
I don’t know what I don’t know, but I know I am on to something with my random obsession with defining a formula for strategy.
(Empathy + Creativity + Storytelling) x Perspective = Strategy
Let’s break down each variable in the strategy equation.
